Bpm’online recognized in the 2018 Gartner’s Critical Capabilities for CRM Lead Management report

Friday, October 26, 2018
News

Bpm'online, a global business software company leading in the space of business process automation and CRM, is thrilled to announce that it has been listed in the October 2018 Gartner’s Critical Capabilities for CRM Lead Management report.

Lead management software market continues gaining traction, and more and more organizations search for a powerful tool to support their lead management initiatives. The investments in the Lead Management software are growing, and according to Gartner, “The market for CRM lead management applications grew by 14% during 2017, with an emphasis on streamlining the classification of and scoring process for leads.

Gartner has assessed the products of 13 vendors, covering five use cases and eight critical capabilities. The use cases include:

  • Multisite implementation, B2B
  • Single-site implementation, B2B
  • Multisite implementation, B2C
  • Single-site implementation, B2C
  • Indirect Sales Models, Relationship Sales, B2B2C

The critical capabilities included in the report were multichannel lead management, lead process management, lead augmentation and deduplication, lead nurturing, lead scoring/ qualification, lead aggregation, analytics, KPIs and BI, integration with other applications.

Bpm’online is a unique synergy of intelligent BPM platform and unified CRM, with extensive marketplace of apps and templates. Bpm’online scored among the three highest vendors in 4 use cases out of 5:

  • Product or Service Scores for the Multisite Implementation, B2B Use Case – score 4.07 out of 5.
  • Product or Service Scores for the Single-Site Implementation, B2B Use Case – score 4.01 out of 5.
  • Product or Service Scores for the Single-Site Implementation, B2C Use Case – score 4.04 out of 5.
  • Product or Service Scores for the Indirect Sales Models, Relationship Sales, B2B2C Use Case  – score 4.01 out of 5.

“Lead management products are evolving at an incredible pace, and such researches help businesses understand what they should look for to accelerate marketing processes. We believe bpm’online recognition in this report highlights our success at equipping our customers with the most effective technologies that help them excel in today’s fast-changing world.” – commented Katherine Kostereva, CEO and Managing partner at bpm’online.

Bpm’online marketing is a multichannel marketing platform designed to orchestrate customer journeys and accelerate lead-to-revenue. The platform features out-of-the-box capabilities and best practice processes that help build highly effective marketing operations and allow for gaining demand generation excellence.

In addition to a powerful marketing product, users can also leverage bpm’online’s award-winning sales and service offerings – all on a single platform.

Test-drive award-winning bpm’online marketing>>

*The complete report is available on Gartner.com (requires subscription).

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About bpm’online
Bpm’online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm’online is to help companies ACCELERATE!
For more information, please visit: www.bpmonline.com