Obtain a complete view of your customers. Store various information about your customer that include industry,company size, geography, noteworthy events, contacts’ career history, and many more in bpm’online marketing. Get to know your customers better, understand their preferences and build efficient personalized communications.
Understanding customer needs and preferences
Keep track of the changing customer needs and match them with the appropriate product or service. Manage the evolution of your customers’ preferences by offering them products and services that might interest them in the future. The system allows tracking changes in customer preferences, as well as creating new ones.
Manage the information completeness about your customers and their needs. Bpm’online enables you to add weights to each parameter in a customer profile and conveniently visualize the data.
Customer database analytics
Analyze the structure of your customer database adjusting and setting new and different parameters while consistently tracking all new leads. Using analytics tools, you can also evaluate the overall coverage of existing and potential customers within the database.